Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
Hotel Marketing: Creative Ways to Increase Off-Season Bookings.
By Smart eHotels
Thursday, 13th February 2014

Exclusive Feature: Every hotel has its occupancy ups and downs; by learning to work with those seasonal slumps (or even shorter-term, mid-week downturns), you can fill more of those rooms that would otherwise stand empty.

Here are a few ideas to get the ideas flowing.

"Group” Think

Whether your facility is a sprawling tourist magnet or an intimate boutique hotel, there’s an organization or business out there looking for a just-right venue to hold a conference, retreat, or annual meeting. Think about what kinds of services are popular during your high season, and enhance those services for the off-season:

  • Spa packages or special meals for a wellness retreat
  • Free access to your business center for the organizer of a business conference
  • Tour discounts to historic landmarks for a writers’ conference
  • On-site space for artists’ workshops
  • Shuttle service to and from a wedding reception venue for the safety of guests
In addition to drawing more conference business to fill rooms in the off-season, take a look around the community to see what kinds of events are scheduled to take place. Combine efforts with other area businesses to offer, for example, discount food at a sports bar in conjunction with a big game or tournament.

Park & Fly

If your hotel is located near a major airport, you already know your fortunes rise and fall with the peaks of high travel season and the valleys in between. Many travelers choose to overnight close to the airport to save some time before an early morning flight – or they would, given the right incentive. Give them a little extra snooze time by offering a park-and-stay package at an attractive rate.


As a business owner and/or manager, you’re probably a member of the local chamber of commerce. Get together with other businesses affected by seasonal swings, and brainstorm ways to draw visitors in the off-season.

  • Foodies know no season. Organize a gourmet food and wine crawl, and they will come.
  • Socked in for the winter? Hold an ice carving festival to bring visitors out of hibernation.
  • Locked in an urban setting that shuts down after hours? Reach out to people who are hunkered down with their social media gadgets and give them a special event to get excited about.
Raise Your Standards, Don’t Lower Your Rates

Remember, lowering rates alone won’t boost off-season hotel occupancy rates for long. You’re better off raising customers’ expectations of the experience they’re getting for their money.

Smart eHotels is a team of experienced hotel marketing experts that works with small and independent hotels to help make sure they have the Right Rates in the Right Place at the Right Time.

Advertise with ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
 Related Articles  (Click title to read)
The Top Trends in Search for 2014.
Human Error in Revenue Management Decision-Making.
The Top Ten Questions to Ask Your Paid Search Vendor.
Expedia's Top Five Conversion Tips.
 Latest News  (Click title to read article)
Statement from Tony Tyler on tragic week in aviation
Friday, 25th July 2014

Ritz-Carlton bends over backwards to bring service to life through video performance
Friday, 25th July 2014

Global online bookings and rates experience highest year-on-year growth in last 12 months
Friday, 25th July 2014

Chinese consumers: Increasingly optimistic but also realistic
Friday, 25th July 2014

Future of hotels, airlines and travel agents -- innovation in the travel industry
Friday, 25th July 2014
 Latest Articles  (Click title to read)
Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
Friday, 25th July 2014

Hotel Brands in the Future – What Will Hoteliers Have to Do to Survive
Friday, 25th July 2014

Beyond the New Logo, Here's Why You Must Learn from Airbnb
Thursday, 24th July 2014

China's Next Growth Milestone: Outbound Tourism
Thursday, 24th July 2014

Creating Moments of Wow
Thursday, 24th July 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - April 2014
Is Google the New Hotel Booking Tool of the Future?
Global Update: Who's Where and Doing What - May 2014
Marriott Offering Rewards Points for Social Media Posts
New HR Study: Candid Recruitment Experiences with LinkedIn

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy