|Mobile's not Big in Dubai, It's HUGE and even Babies do It.|
By Yeoh Siew Hoon
Thursday, 6th February 2014
If there was one key message I took away from my three-day visit to Dubai, it’s how huge mobile is and how pervasive mobile adoption and usage is in the region; 'Everyone has a smartphone here,' my friend told me, 'and we do everything on it.'
And if I was already impressed in Shanghai (where I was the week before) with the prevalence of smartphone adoption in the city, well, Dubai blew me away. Because it is such a compact, high density place, you really feel and see the connectivity everywhere you go.
Even parking tickets are paid via mobile through a phone credit system and it reminds you if you are about to exceed your parking time. How convenient is that? Certainly better than the coupon system still used in Singapore where you have to punch holes in a card and run back to your vehicle because you’ve exceeded your time limit.
My friends tell me that the government is really pushing everyone to use as much mobile as possible for services so that the habit becomes ingrained.
At Cleartrip, which launched in the Middle East in 2011 and declared a US$10 million investment in the region, Tarique Khatri (right), senior vice president, says that if you remove the Indian domestic business sector, the region’s ahead of India in terms of mobile traction.
Mobile accounts for up to 15% of Cleartrip’s bookings in the Middle East and 25% of searches. And customers seem more confident of booking on mobile than on the website, said Tarique. Having localised payment options helps of course.
“We have customers whose first experience of Cleartrip is with mobile. There’s a certain set of customers on mobile who are more confident about booking online.”
So this leapfrogging to mobile could well overcome the payment issue which continues to hamper e-commerce in the Middle East. “If more consumers move to mobile, it could potentially overcome the payment problem,” said Tarique.
“There is reluctance for people to book online right now, the trust factor is still not there. But this is changing because the government is putting a lot of effort to get the infrastructure in place and we are seeing some aggregators of payment gateways coming up.