Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Scent of a Hotel - part 2.
By L. Aruna Dhir Lucky Aruna
Thursday, 12th December 2013
 

The trend of adopting a signature scent is not as new as we may think; Perhaps because hotels have to be enticing enough to have guests really wish to visit them and choose them over another, there must be facets that are distinguishing.

Also, hotels are really an experience-based industry; hence they must be able to ensnare all the five senses of the guest, smell being no less important.
 
Tycoon Steve Wynn set the tradition, as early as 1990, for casinos by using the vents at The Mirage to release a scent. Today, the Wynn Las Vegas boasts its very own olfactory logo in Asian Rain.
 
Hotel literature has it that, The Westin was the first major hotel brand to globally announce a signature scent for its hotels back in 2005.

Fragrance Experts Are the Secret
 
4Hoteliers Image LibraryIt is not uncommon to see hotels contract well-known fragrance experts, perfume inventers and perfumers to develop bespoke house fragrances.

La Mamounia in Marrakech and Hotel Costes in Paris have employed celebrity noses to do a bit of sniffing for them.

 “Here at La Mamounia the unique fragrance has been developed by Olivia Giacobetti. It is an intriguing mix of dates, rose and cedar that rises up to define the essence of the legendary hotel almost seraphically,“ offers Pierre Jochem, the General Manager.
 
Le Meridian appointed Le Labo, a New York based boutique perfumer to develop an exclusive woody, leathery note for their hotels.

Le Labo was also commissioned by the legendary hotelier, Ian Schrager, to develop a unique scent for New York located Gramercy Park Hotel.
 
Rare Scents and Quality Ecological Products

"At J Brand, smell, the most evocative of the senses, is a vital part of the experience. We are commissioning one of Asia’s most famous and insightful “nez” to develop a customized scent crafted from 100% essential oils.

With an exceptional range of purely natural products and highly developed room scenting technology, we are creating the optimal scent experience for our spaces.

4Hoteliers Image LibraryAll of the essential oils will be generated using environmentally friendly plants and therefore meet the growing need of people for purity. The high quality ecological products also represent the highest levels of sustainability,” offers Timur Senturk, Managing Director, J Hotel Shanghai Tower underlining his Company’s ‘responsible hoteliering’ philosophy.
 
The olfactory onslaught, delivered through the hotel’s heating and cooling systems, pretty aroma lamps, tactfully placed atomizers or ingeniously built in lighting diffusers, is indeed a special touch that has a decisively lingering presence on the guest’s mind in the most subliminal way.

Simon Harrop, the CEO of UK based Brand Sense Agency, champions the relevance of signature scents in hotels. He gives a time-tested example from the sister travel business when he shares, “Singapore Airlines has a branded scent used in all of its planes, a light sweet scent like pure steam from fresh rice.” 

He tells us that scent branding has been used in the travel industry since the mid-1970s. “If you’re booking a flight with SQ, you’ll find it that much harder to go with the competition because the Singapore scent builds the brand in the limbic system,” emphasizes Harrop.
 
Signature Scents for Sale

Some hotels are milking this already purposeful branding opportunity for larger gain and effect.

4Hoteliers Image LibraryLike The Plaza, there are others that are bottling up their signature scents and letting the guests buy the vials, sprayers or candles for later use.
 
Hotel Vermont in Burlington, Vt. enamours its guests with a heady mix of cedar wood and lavender in its lobby along with a signature linen mist – both of which have been developed in consultation with established aroma therapist Leyla Bringas of Lunaroma. As a first, Hotel Vermont also presents a unique aromatherapy menu for its guests to choose from, but more on that later.   

Patrick Hen, in his Study “Emotional Brand management using Scent: the Effect of Scent on the Perception and Rating of Brands”, noted that “a scent which is suitable for the product is seen as fostering trust.”
 
Remember while the physical experience will become a part of your memory, the smell will get into your subconscious and surface at all those unexpected moments taking you into an effervescent trip of time travel.

Scent plays a major part in not only being an instant mood up-lifter but also being a great paired associate and memory mnemonic. 

About Me

L. Aruna Dhir Lucky Aruna - Ramblings of a righteous Wren are my musings on my life - its passions, loves, likes, pet hates, ideologies, humour, travel and philosophy. I am a PR & Communications expert cum Poet & Author. Words have been my mainstay in life - both the written and the spoken word - features in national & international publications, published anthologies, radio shows & television programmes and now exciting presence in the blogosphere. I have been the first–ever Creative Writer for the Indian greeting cards giant – ARCHIES Greetings and Gifts Ltd.

hile with the company I came out with several series of cards sold under my byline – an unprecedented feat that has not been repeated since. Having been brought up in the sylvan surroundings of the verdant Doon valley in the Himalayan foothills of India, my heart beats for nature, the wild life and animals in general. Ramblings is a slice of my unique footprint on this Universe.

www.larunadhir.blogspot.tw

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Scent of a Hotel - part 1.
The Phoenix like (Re)Ascent of Luxury.
China Welcoming Even More Luxury Hotels.
A New Breed of Traveller: How Consumers are Driving Change in the Hotel Industry.
 Latest News  (Click title to read article)
Share This! Private accommodation & the rise of the new Gen renter
Friday, 11th July 2014

Shangri-La Hotel, Paris is awarded the 'Palace Status'
Friday, 11th July 2014

Club Med faces an aggressive take-over bid, potentially derailing an earlier agreement
Friday, 11th July 2014

Airport with a view - 667-meter on top of a cliff!
Friday, 11th July 2014

35 World Travel Market facts
Friday, 11th July 2014
 Latest Articles  (Click title to read)
Eliminating Those 'Friction Points' of the Guest Experience
Friday, 11th July 2014

Are Luxury Hotels Worth the Price?
Friday, 11th July 2014

Execute or Be Executed
Thursday, 10th July 2014

Beware of Departmental Siloing
Thursday, 10th July 2014

Frequency Programs: Tearing Up Tiers?
Thursday, 10th July 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - April 2014
Global Update: Who's Where and Doing What - March 2014
Effective Corporate Communication
Is Google the New Hotel Booking Tool of the Future?
Global Update: Who's Where and Doing What - May 2014
 Useful Links  (Click company to visit)
A-Listings - Exclusive Links Section @ 4Hoteliers
www.4hoteliers.com/4hots_mshw.php?mwi=9

AETHOS Consulting Group ~ Overview and Articles
www.4hoteliers.com/4hots_mshw.php?mwi=72

Book Hotels & Travel
www.hotelscombined.com/?a_aid=105951

Connect with us at LinkedIn
hk.linkedin.com/in/4hoteliers

Customized Hotel & Restaurant Equipment
www.forkandchopstick.com

Digital Innovation Asia
www.digitalinnovationasia.com

Follow us on Twitter!
www.twitter.com/4hoteliers

Hospitality Consultants ~ Lifestyle Concepts
www.lifestyle-concepts.com

Hospitality IT & Technology
www.nonweiler.com

Hotel Opening Processes: Exploring better ways to open new hotels.
www.hotelopeningprocesses.com

ITB 2015 Marketing
www.4hoteliers.com/news/story/9725

Private, luxurious holiday villa in Valbonne
www.villa-valbonne-biot.com/en

Sayang - For True Wine Lovers
www.sayangwines.com

TravelDaily China Travel Distribution Summit
event.traveldaily.cn/23/index_en.aspx

TV4Hoteliers.com - Live Interviews
TV4Hoteliers.com

Wynamics ~ Working the Dynamics of Wine
www.wynamics.com

ZIXI - Your Asian Partner: Advisory - Sourcing - Project Management - Market Entry
zixi.hk


© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy