Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
David Beckham is Bringing his Charm to China Hotels.
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 11th December 2013
 

Exclusive Feature: Celebrities aren't strangers to hotels; many of them even have them  own: Ralph Lauren, Bono, Clint Eastwood and Robert DeNiro, just to name a few; Now joining the celebrity hotel craze is England's own David Beckham, and he's coming to China.
 
The Las Vegas Sands Corp. announced that Beckham would be assisting in the development of "dining, retail and leisure concepts" at the Sands properties in Macao and Marina Bay, Singapore. We're not entirely sure what Beckham will be doing, but his star power might be all the hotel group needs to drive attention.
 
"Here in Macao, Sands China has worked to not only transform the tourism industry by providing a diverse set of entertainment offerings, but also by seeking out active engagement with renowned brands and providing a unique experience to the people in and around this area of the world when they visit Cotai Strip Resorts Macao," said Edward Tracy, president and chief executive officer of Sands China Ltd.

"David Beckham's well-known personal values and his endeavors in both business development and community outreach make a perfect match for our two brands to come together in a way which is sure to positively impact the Asian market."
 
Las Vegas Sands is the world's leading developer and operator of Integrated Resorts with a collection of  hotels and resorts in Asia and the United States. In Macao the company owns and operates a portfolio of properties on Macao's Cotai Strip, including The Venetian Macao, Four Seasons Hotel Macao, and Sands Cotai Central.

In Singapore, the company owns and operates Marina Bay Sands. According to a statement, Beckham will be lending his hand to the dining and retail concepts in the hotels.
 
Beckham added: "The Sands team has created amazing resorts in Singapore and Macau. The scale, vision and caliber in all that they do is impressive. I am very excited to be working with them to develop a range of new business ideas in a part of the world that I love spending time in and is full of optimism and growth."
 
What we'll see from Beckham and his new Asian hospitality ventures is anyone's guess, but I'd wager a few dumplings on some gaming rooms, speciality suites and a few namesake restaurants.

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.


Melanie writes a weekly exclusive column for 4Hoteliers.com 

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
More Hotels Become the 'Official Guide' for Guests.
Ten Free Things To Do in 10 of the World's Most Expensive Cities.
The Journey Is The Destination In Queenstown.
China Welcoming Even More Luxury Hotels.
 Latest News  (Click title to read article)
The TravelClick Perspective - March 2014: 2014 Outlook
Thursday, 17th April 2014

Shangri-La opens in the Heart of the Himalayas today
Thursday, 17th April 2014

Qatar to invest 485 million Swiss francs in new hotel landmark
Thursday, 17th April 2014

IHG signs the first internationally branded hotel in Stavropol, Russia
Thursday, 17th April 2014

MGM Resorts and Hakkasan Group create JV to pursue global growth in hospitality
Wednesday, 16th April 2014
 Latest Articles  (Click title to read)
Besides Training: How To Maximize Hotel Reservations Conversions
Thursday, 17th April 2014

Millennials: Technology = Social Connection
Thursday, 17th April 2014

Does Your Hotel App Reflect Your Hotel Experience?
Wednesday, 16th April 2014

Global Update: Who's Where and Doing What - March 2014
Wednesday, 16th April 2014

Four Multi-Faceted Ways that Meta-Search Can, and Must, Help Hotels Take on the OTAs
Tuesday, 15th April 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - Jan 2014
The Top Trends in Search for 2014
The Do's and Don'ts of Boutique Hotel Interior Design
The Digital Direction Part 1: Fundamentals of Digital Marketing and Why it is Vital Hotels Understand
Global Update: Who's Where and Doing What - Feb 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy