When Google first released their advertising platform Adwords, maybe not even they knew then how lucrative it would be for their company.
Today, revenue from search engine marketing ads (SEM) constitutes a major portion of Google's yearly revenue.
One of the reasons is because many people don't know that the little links with faint yellow backgrounds on Google are actually paid advertisements, and not necessarily the best organic result.
Learn the major differences between search engine optimization (SEO) and SEM, so you can choose the best marketing solution for your property.
Go and read the eBook HERE.
