The biggest trend of 2013 is fresh, relevant content that is useful to the consumer as well as the search engines.

In the rest of this article, we will outline a case study which illustrates the results that can be achieved by sprucing up your content and strategy with just a few minor tweaks to stay in line with Google’s algorithm.

In the past, it was an SEO professional’s challenge to focus the content on a specific set of keywords. The method was to repeat those keywords throughout the text in key places to provide relevancy for the queries we were targeting.

Those days are behind us now and we get to be a little bit more natural in our content. So what happens to a slightly older site when we tweak the content to remove instances of “keyword stuffing”?

For this particular client, a few tasks were performed to align this website with the new algorithm:

• We added fresh content, relevant to the discussion on the page (1st week of October)
• We updated the keyword strategy in key locations on the page. We removed instances of “keyword stuffing” (1st week of November)