Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Luxury Hotels Use 'Scent Memory' to Lure Guests.
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 13th March 2013
 

Excusive Feature: Luxury hotels have a way of luring guests into their lobbies; through personalized attention, red-carpet service, unique art displays and festive decor, hotels have found a way to make an inspiring first impression the moment you step foot in the lobby.

Behind some of the most luxurious hotels, however, is a secret: a signature scent. This is the scent that wafts from the indoors out, and becomes a fixture in your brain.

It's that scent which, every time you smell something similar to it, reminds you of your hotel stay and beckons you back.

To appeal to guests' "scent memory", many luxury hotels are partnering with local scent companies to create unique scents that enhance guests’ experiences and ensure their guests will remember their stay long after they’ve checked out.

At the Marti Istanbul Hotel, a “White Tea” scent lingers through the hotel thanks to a unique technology developed by SCENT LINQ, an Istanbul-based scent company. At Dukes St. James, London, guests are welcomed with Hyacinth and Bluebell scented candles from Floris London. Floris is a perfume shop located steps from the hotel, soguests can hop over at pick their own scent, or buy one reminiscent of their London hotel stay. 

In Italy, the Lungarno Collection has its signature fragrance line, “Tuscan Soul” by Salvatore Ferragamo. The scent is a citrus base blended with floral and woody notes and is available exclusively for suite guests in Florence and in Rome.

To bring a bit of the natural surroundings inside the hotel, the Springs Eternal Spa at the Omni Bedford Springs Resort in Pennsylvania created signature scent using cucumber root. The spa worked closely with Soy Beam, Inc., to survey the indigenous plants growing on resort grounds including berries, trees, flowers, herbs and greens and in the end, created the signature Honeysuckle Cucumber blend.

What's your favorite scent from a hotel? A tip: most hotel gift stores carry their unique scent so if you want to bring it home with you, just ask.

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.

Melanie writes a weekly exclusive column for 4Hoteliers.com

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Peninsula Hong Kong Brings Back the Past For Birthday Celebrations.
Restrained Luxury.
My stylish Italian stay at The Baglioni.
Personal Luxury Takes New Shape With Social Media.
 Latest News  (Click title to read article)
Assessing how AirAsia X is trying to capitalize on opportunities in China
Friday, 29th August 2014

Cruising for dollars: Development of international cruise tourism - Implications for New Zealand
Friday, 29th August 2014

Accor acquires 13 properties in the UK in line with HotelInvest strategy
Friday, 29th August 2014

Ryanair unveiled Ryanair Business Class
Friday, 29th August 2014

Millennium opens Studio M Brand in Riyadh
Friday, 29th August 2014
 Latest Articles  (Click title to read)
Make Guests Tweet!
Friday, 29th August 2014

Staying Connected: Avoiding Online Withdrawal on Vacation
Friday, 29th August 2014

The State of Travel Startups
Friday, 29th August 2014

Optimizing Team Talent - What Fits Where
Thursday, 28th August 2014

Selecting A Hotel Management Company: A Decision Worth Millions
Thursday, 28th August 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy