|Black and White – Hotel Websites and OTAs.|
By Martin Kelly
Tuesday, 28th August 2012
Hotel websites and online travel agents; they sell the same product yet their websites look completely different, they are chalk and cheese, black and white, Tom and Jerry. What gives?
In very broad terms, OTAs tend to be cleaner and calmer while a couple of the hotel websites I visited were …. busy. Lot of movement with continually rotating promotions. In many cases the splash page shouted and screamed. Big photographs of people everywhere. Not rooms. Strange.
Primary colours and headlines fighting for attention. Look at me!
A good example of this approach is the new Rydges.com, pictured below:
There are 11 photographs in that screen grab. That's a lot. And just count the colours.
That photo montage rotates with a series of other promotions pushing various aspects of the Rydges offering.
It's certainly dynamic but for some perhaps a little distracting.