|Old People Like iPads, Women like Cute.|
By Yeoh Siew Hoon
Wednesday, 20th June 2012
My mind's still buzzing with tech talk from Echelon 2012, the tech start-up event for Asia, so before I lose attention – boy, it’s hard these days when attention has been commoditized and mine’s down to a supergnat’s – here’s a summary of what I learnt.
Summary cos I know your attention is also a commodity and I am but a commodity supplier these days.
So here are this morning’s coffee beans.
1. Hail the cloud. It will empower entrepreneurs everywhere, allow small businesses to scale and create even more fragmentation of the industry. Now everyone can fly – well, remember, 70% of start-ups fail except these days, the crash and burn rate will be higher cos more people will be doing it.
2. Think mobile first, especially for markets in Asia.
3. Think platform-specific strategy – go-jek.com in Indonesia, a bike delivery service, works purely on Twitter.
4. Old people like iPads – remember that when you are thinking of who your customers are and what devices they use and hence how you should design your user interface. – David Kadavy, author of “Design for Hackers”, said that.
5. Women like cute, personality – Cubie, a free messenger app that allows you to draw something funny while chatting, is aimed at 18-35 year old women in China. It’s the number one free app in Singapore, Malaysia, Thailand, Bahrain and the top Social Networking app in Taiwan, Hong Kong, Macau, and Kuwait. Cjin Cheng, founder, sees a future of a “different app for a different emotion”.