|Infographic: The Cost & Value of Hotel Marketing|
By Brandon - buuteeq.com
Friday, 11th May 2012
buuteeq has partnered with Killer Infographics to combine some of the best hotel marketing knowledge out there with our insights to produce this infographic about hotel Internet marketing.
Here are some of the key things to take away from our research:
Hotel Internet Marketing Infographic:
- It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings.
- Hotels that engage with social media increase bookings, while those that ignore it lose bookings.
- The largest margin of profit comes from mobile bookers.
- Social media campaigns encourage more bookings than traditional email campaigns.
(The image might take some time to load, this is depending of your band width)