|It's a Man's World. Not Online It Isn't.|
Web in Travel
Tuesday, 24th April 2012
The internet entered our life in a suit; complete with a tie, top hat and waistcoat, and appearing as though it would be very comfortable on Wall Street.
Some might say that the travel industry had a very similar appearance for many years, but now the two worlds have collided online and the picture is very different.
Women are not only moving in online, they’re taking a front row seat. Nowhere is this more apparent than in the realms of online travel. The fairer sex is now the primary decision maker when it comes to selecting, planning and booking travel online.
Jasmine Lim (right), content director for travel metasearch site Wego.com, said “women are definitely in the driving seat as the travel decision maker.”
No stranger herself to the online travel market with more than 10 years of product marketing experience in the area, Lim was a pioneer member of the ZUJI team and has led development efforts across the Asia Pacific before joining Wego early in 2010.
"We’ve seen an enormous uptake of female users of Wego’s travel search facilities. Around 47% of users between the ages of 18 – 54 are women, which just shows that it’s definitely the ladies who are the key decision makers when it comes to travel," she said.
Wego’s female users totalled 51% against a market average in South East Asia of 40%. The company’s database shows that almost all of their female audience rated higher than the market average for the region.
"We know that these are not only single women, either with 41% who have at least one child and 13% with three children, again all higher than the regional market average," Lim observed.