Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
ISO 26000 - Guidance on Social Responsibility and its Impact on the Hotel Industry.
By Chris Knop – Director, Avasara Consulting Limited
Wednesday, 22nd September 2010
 

On 14 September 2010, ISO 26000, which gives organizations guidance on implementing social responsibility (SR) was approved for publication as an ISO International Standard - Its target release date is 1 November 2010.  

The publishing of ISO26000 will prove to be a tipping point in worldwide implementation of SR practices. Up until now there has been no “official” definition or framework for social responsibility.

So what does it all mean for the hotel industry?

For those hotel groups that already have SR or corporate social responsibility (CSR) programmes in place, it offers a definitive guideline for benchmarking and gap analysis. For groups without an existing programme, it offers an excellent foundation on which to design and implement your programme.

Effectively this standard should provide the preeminent foundation for any organisation to build its SR framework. It provides guidance on:

  • Concepts, terms and definitions related to social responsibility
  • The background, trends and characteristics of social responsibility
  • Principles and practices relating to social responsibility
  • The core subjects and issues of social responsibility
  • Integrating, implementing and promoting socially responsible behaviour throughout the organization and, through its policies and practices, within its sphere of influence
  • Identifying and engaging with stakeholders
  • Communicating commitments, performance and other information related to social responsibility
The standard provides seven core subjects and associated principles in the SR framework.

7 core subjects

Organizational governance; human rights; labour practices; the environment; fair operating practices; consumer issues; and community involvement and development.

7 principles of SR

Accountability; transparency; ethical behaviour; respect for stakeholder interests; respect for the rule of law; respect for international norms of behaviour; and respect for human rights.

Make no mistake, SR is not just about philanthropic activities such as giving to charity. While philanthropy is discussed in the 7 core subjects (under community involvement and development) it is just one part of the broader spectrum of SR covered under ISO 26000. 

Another common misconception about SR is that it should be the responsibility of your PR department. While PR and communications plays an important role in raising awareness of SR efforts, they cannot effectively drive a hotel group’s SR programme.  

Due to the broad nature of SR and its area of influence, top management needs to take responsibility for understanding, implementing and driving SR strategies throughout a hotel company or individual property. SR is applicable to smaller properties just as much as it is to larger properties and chains. In the standard, ISO have a dedicated section to small medium-sized organisations. Often due to their more nimble and flexible nature, individual properties can have better SR programmes in place than larger chains.

At minimum, hotel groups need corporate and property based SR committees with representation from all internal divisions. Best practice hotel companies have a dedicated corporate senior management position assigned, reporting directly into the CEO. This position drives corporate and individual property committees/heads in achieving their group wide SR objectives.

Due to the diverse nature of the hotel industry, SR is particularly relevant. Hotel groups have multiple stakeholders such as employees, customers, suppliers, government. They have environmental impact such as water usage, energy consumption, CO2 emissions and climate change. Hotel companies effect the communities in which they operate and need to be leaders in the areas of health and safety. 

On top of all that, reporting to investors and stakeholders on SR initiatives is expected, and quickly become legislation in various jurisdictions. It also forms the basis for companies to be included in the fast growing sector of sustainable investment funds and indexes (such as the Dow Jones Sustainability Indexes).

While some hotel chains and properties already have CSR or SR programmes in place, more need to show transparency and accountability by utilizing effective reporting channels (and this doesn’t mean just a section in the annual report). 

The most internationally accepted reporting mechanism for sustainability and social responsibility is the Global Reporting Initiative (GRI).  Only a handful of hotel groups have adopted GRI reporting, and according to the latest available 2009/10 GRI records, they are:  Hong Kong and Shanghai Hotels, owner and  operator of the Peninsula Hotels; Intercontinental Hotel Group;  Jumeirah Group;  NH Hotels;  Rezidor Hotel Group;  Marriott International;  and Sol Melia.

There are many benefits of SR to an organisation. To name only some, it can achieve savings associated with increased productivity and resource efficiency, lower energy and water consumption, decrease waste, and the recovery of valuable by-products; it enhances employee loyalty, involvement, participation and morale; and it can prevent or reduce potential conflicts with consumers about products or services.

ISO 26000 contains voluntary guidance and is not a specification document intended for third party certification like ISO 9001 and ISO 14001. ISO hasemphasized that it will be vigilant in seeing that this is respected i.e. be sceptical of any organisation claiming to offer ISO26000 certification or claiming to be ISO26000 certified.

Chris Knop is Director at Avasara, a firm based in Hong Kong and Macau offering a full range of hotel and hospitality consulting services. He is Vice Chair of the Sustainable Development Committee at the Australian Chamber of Commerce and executive committee member for Marketing and Corporate Social Responsibility (CSR) at the Hong Kong Call Centre Association. He was a founding member of Shangri-La Hotels and Resorts’ corporate social responsibility committee and has authored a white paper on CSR implementation.

www.avasara.biz

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
When Disabled Hotel Guests' Needs go Beyond the Norm for Typical Guests.
The Rise of Ethical Consumerism.
Employee Incompetence or is it AADD.
Environment Responsive Solutions For Hospitality.
 Latest News  (Click title to read article)
Enriched Amadeus hotel marketplace drives agencies' profitability
Wednesday, 23rd April 2014

NH Hotel Group buys out JV's stake in NH Italia
Wednesday, 23rd April 2014

News from around the EMEA region, April 23
Wednesday, 23rd April 2014

Singapore Resort and Spa Sentosa to be managed by Accor
Wednesday, 23rd April 2014

SearchPRO helps hoteliers rise to the top of search engines
Tuesday, 22nd April 2014
 Latest Articles  (Click title to read)
Ritz-Carlton Reserves Focus on Social Storytelling
Wednesday, 23rd April 2014

Seeing Returns - Building Loyalty at Hotels Through Digital Customer Experience
Wednesday, 23rd April 2014

The Most Powerful Man in Online Travel? Sites Sunk By Google Blitz
Tuesday, 22nd April 2014

Preparing The Boss For Media Interviews
Tuesday, 22nd April 2014

Knowing Your Customers' Preferences
Monday, 21st April 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - Jan 2014
The Top Trends in Search for 2014
The Digital Direction Part 1: Fundamentals of Digital Marketing and Why it is Vital Hotels Understand
Global Update: Who's Where and Doing What - Feb 2014
Expedia's Top Five Conversion Tips
 Useful Links  (Click company to visit)
A-Listings - Exclusive Links Section @ 4Hoteliers
www.4hoteliers.com/4hots_mshw.php?mwi=9

Book Hotels & Travel
www.hotelscombined.com/?a_aid=105951

Connect with us at LinkedIn
hk.linkedin.com/in/4hoteliers

Customized Hotel & Restaurant Equipment
www.forkandchopstick.com

Follow us on Twitter!
www.twitter.com/4hoteliers

Hospitality Consultants ~ Lifestyle Concepts
www.lifestyle-concepts.com

Hospitality IT & Technology
www.nonweiler.com

Hotel Opening Processes: Exploring better ways to open new hotels.
www.hotelopeningprocesses.com

ITB 2015 Marketing
www.4hoteliers.com/news/story/9725

Private, luxurious holiday villa in Valbonne
www.villa-valbonne-biot.com/en

Sayang - For True Wine Lovers
www.sayangwines.com

TV4Hoteliers.com - Live Interviews
TV4Hoteliers.com

Wynamics ~ Working the Dynamics of Wine
www.wynamics.com

ZIXI - Your Asian Partner: Advisory - Sourcing - Project Management - Market Entry
zixi.hk


© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy