TODAY: Chatbots for recruiting, Regent group expands and Malaysia.
Using chatbots for recruiting.
According to Gartner Research, within the next three years, the average person will have more conversations with bots than with their spouse.
Chatbots are on-page dialogue boxes that may be used by visitors to websites to get answers to their questions. In the case of commercial websites, the chatbots are used to get information about products or policies or even account information.
Regent unveils three mixed-use developments.
In June 2017, Regent Hotels Group and prominent Vietnamese property developer BIM Group signed a management contract for a mixed-use development in Phu Quoc, Vietnam. Regent Phu Quoc is expected to open in 2019, and comprises a luxury resort and branded residential units.
HHTL Annual Study 2016 - Malaysia.
Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level.
Takeaways from Google’s presentation at 2017 SMX Advanced Seattle.
The mecca for search marketers are the SMX conferences where they find sessions and training workshops covering all things SEO and SEM related' At the June 2017 SMX Advanced conference held in Seattle, Google’s presentation did not disappoint search marketing gurus.
Featured Articles....
Is Facebook Still a Relevant Platform for Hotel Social Media Marketing?
Most social marketers still consider Facebook their most valuable hotel social media platform and it shows by the amount of ad revenue poured into the platform.
2017 ad revenue for Facebook is nearly three times as much as Google.
The Dangers of A/B Testing.
For this group of hotels, with 2,000 conversion events a month, the A/B test would need for run for over eight months to produce a result with a reasonable statistical confidence. Given the impact a full rollout of the platform would have, during the test they’d miss out on £90,000 in lost revenue.
What Happens When a Web Developer Doesn’t Implement Your e-Commerce Tracking Code Properly?
Your hotel booking engine is vital to your online success, We all know the importance of data but what is even more important is that the data you are tracking is correct.
Your success hinges on not only the figures in your account but also that the figures you are seeing are accurate.
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Cybersecurity: Protecting your Guests and Your Property from Vendor Data Breaches.
The Role of Machine Learning Technology in the Hotel Sector.
Loyalty Programs Should Solve Problems to be Valuable.
Don't Say 'Book Direct'.
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