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Global Newsletter: July 28.
4Hoteliers.com ~ Click title to read the article
Friday, 28th July 2017
 

TODAY: Chinese visitor behaviour change, Penta relaunches and Regent Hotels.

Chinese visitor profiles and behaviour after visa liberalisation.

In a recently published article the researchers highlight the extent of changes to visitor behaviour and satisfaction, and note that other countries wanting to adjust their visa regulations to exploit the huge potential of the Chinese tourism market should consider the Hong Kong example and plan ahead.

Pentahotels launches global brand refresh, continues worldwide expansion.

Pentahotels revealed its new brand message â€" 'We don’t do normal' â€" introducing a fresh and disruptive vision within the traditional hospitality industry, as the brand gears up for ambitious expansion plans in new premium destinations worldwide.

Expansion will begin with its second pentahotel in Hong Kong opening this week and the brand’s first hotel in Russia, in Moscow, opening next year.

Regent unveils three mixed-use developments.

In June 2017, Regent Hotels Group and prominent Vietnamese property developer BIM Group signed a management contract for a mixed-use development in Phu Quoc, Vietnam. Regent Phu Quoc is expected to open in 2019, and comprises a luxury resort and branded residential units.

How Turkeys airlines became the self-proclaimed 'King of Comeback'.

Turkish Airlines has been named 'Europe’s Best Airline' for the past six years, but that doesn’t mean they haven’t had their challenges, a terrorist attack on one of their airports in 2016 led to 45 deaths and more than 230 injuries.

At GBTA Convention 2017, Chairman of Turkish Airlines, Ilker Ayci, spoke with GBTA COO Mike McCormick about the tragedy and how the company maintained their composure in order to secure the airport.


Featured Articles....

The Role of Machine Learning Technology in the Hotel Sector.
Hoteliers take pride in their ability to offer personalised experiences that rely heavily on human interaction. From making recommendations when overhearing a guest conversation, to allocating a guest room with a sunrise view, human contact has long held an important role in the hotel sector.

This may, in part, explain apprehension around the emerging role of machine learning in hotel technology today.  

5 Digital Keys to Winning in China.

China’s rising e-commerce adoption rates, evolution into a cashless society of mobile payments, and obsession with mobile messaging app WeChat make it clear that it’s essential for brands to stay on top of constantly developing digital trends in this crucial market.

All the digital roads in China lead to commerce, whether it’s a branded promotion or integration with celebrities and key opinion leaders (KOLs).

Just Stop It!
How many times do we upset a customer with the same processes, policies or rules? If you are hearing the same complaint again and again, realize that there are many other customers who have the same complaint, but just aren’t sharing it with you.

The statistic most commonly shared is that in an average business, for every complaint you hear from a customer, there are 26 others that have the same complaint, but choose not to tell you.



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Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
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