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Global Newsletter: July 10. ~ Click title to read the article
Monday, 10th July 2017

TODAY: SQ HighFlyer programme, flight-cancellation fees challenged & Capex.

Singapore Airlines launches HighFlyer Programme for SMEs. 

Singapore Airlines has launched an all-new Singapore Airlines HighFlyer programme for Small and Medium-sized Enterprises (SMEs) to get more mileage out of flights on company business the new corporate travel programme is designed to reward both corporates and employees when they fly with Singapore Airlines and SilkAir.

Challenge to flight-cancellation fees advances.

Cracking down on an airline’s flight-cancellation fees, the European Court of Justice ruled that pricing freedom does not preclude Germany from enforcing its consumer-protection laws.

A federal consumer-protection agency in Germany brought the underlying challenge in 2010 against Air Berlin, taking issue with a term in the airline’s general terms and conditions that makes passengers responsible for a 25 euro handling fee if they seek reimbursement for any canceled or otherwise missed flight booked at an economy rate.

Canada is shaping up for the future.

After Donald Trump got elected president of the United States last November, the Google search 'Move to Canada' was done in record numbers; In fact, the idea of relocating to the United States’ northern neighbor became so prevalent, that a columnist for one of the nation’s largest daily newspapers, The Washington Post, wrote a piece detailing just how difficult it was for US citizens to pick up and relocate across the northern border.

Rethinking capex expenditures.

When the hotel industry is in record breaking mode, a funny thing typically happens, expense creep typically kicks into overdrive, salaries go up, brands demand more upgrades, and customer expectations soar. When the bottom dropped out of the hotel market in 2008, those expenses conspired against hoteliers, driving losses to levels so great it cost people their businesses.

So, the industry is getting smarter. They’re looking for ways to reduce top line expenses now to prepare for the inevitable; the loss of pricing power in coming years.

Featured Articles....

Price Check Widgets: Who, How and Why to Use Them.
The past three years have seen a relatively new product category hit the market for hotels: price check widgets, this sudden proliferation has come hand in hand with the increasing move to drive direct bookings.

As OTAs consolidate, many hotels feel constrained by high third-party commission rates, and the benefits of a book direct strategy are more widely understood.

How do price check widgets work?

Personalization – The Fifth P In Marketing.
The fifth P stand for Personalization. Personalization is a popular word these days. Companies who can personalize their experiences win over customers.

So, let’s talk about what this really means.

Traditional personalization came from remembering past customers, using their name, building rapport and other personal, human-to-human, interactions. Today we have amazing technology that plays a part in personalization.

Walking The E-Verify Tightrope:
The Balance Between Compliance And Avoiding Discrimination Claims.

Here’s the skinny: the Trump administration wants to make E-Verify mandatory for all employers: The electronic database that immediately confirms an individual’s eligibility to work in the United States has been promoted as a necessary step in the ramp-up to heightened immigration enforcement, which is a major focus of the new administration.

Prospecting Campaigns: The Modern Billboards for Hotels.
What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic: For campaigns for a specific special offer or a rate plan, there are clear goals and targets.

However, prospecting campaigns – ones designed to introduce your hotel to new audiences and increase brand awareness – are part of a bigger picture. They help your hotel in the medium and long run, not just the short term.

Popular Articles:
CEO Talk: Daniel del Olmo, DineEquity.

How Can Thinking Small Propel You to Greatness?

How Do Guests Engage with Your Website.

Investors Give Tips to Startups: Think Big But Keep it Real as Well.

Most Read News:

Women’s presence growing in hotel boardrooms.

Chinese OTAs open up to new ways of distribution connectivity and integration.

KAYAK introduces travel search by Emoji.

Datamining Fashion.

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