TODAY: Women in hotel boardrooms, datamining & Pan Pacific returns to Australia.
Women’s presence growing in hotel boardrooms.
The issue of diversity, and the lack of it, has popped up frequently in recent conversations with leaders in the hospitality world.
Grey-haired white men continue to be the largest faction of leaders sitting around most hotel company boardroom tables. The good news is that a lot of these companies are self-aware enough to recognise that the composition of their leadership needs to better represent their customer and employee bases.
Pan Pacific returns to Australia’s East Coast.
Currently operating as Hilton Melbourne South Wharf, the hotel was acquired by Pan Pacific Hotel Group’s parent company, Singapore-listed UOL Group, and will be managed under the acclaimed Pan Pacific Hotels and Resorts brand. The opening of Pan Pacific Melbourne on 28th July 2017 marks the brand’s return to the country’s vibrant east coast and it will be its second property in Australia after Pan Pacific Perth.
Datamining Fashion.
Every day, millions of photos worldwide are uploaded to social media, so three researchers from Cornell University, Kevin Matzen, Kavita Bala, and Noah Snavely imagined how phenomenal it would be to be able to track global clothing patterns and derive insights, simply by analyzing millions of Instagram photos.
Mövenpick signs sixth hotel in Vietnam.
Swiss-based international hospitality company, Mövenpick Hotels & Resorts, is fast establishing itself as a leading international brand in Vietnam with the signing of its sixth property in the country.
Featured Articles....
Guide to Google Tools for Hotels.
Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on your hotel’s website traffic and search engine results ranking.
You just need to take advantage. Google My Business, meanwhile, is your fundamental portal to control your hotel’s presence on Google.
How Do Guests Engage with Your Website.
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your hotel website.
These questions are for the hotel marketing experts and revenue managers ready to grow their hotels’ direct bookings.
Choosing the best distribution strategy: Should it be as unique as your hotel?
Technological advances have reshaped the hotel distribution landscape, consumers have access to an unprecedented number of options for shopping and booking hotels and every hotel has unique needs when it comes to aspects of their operations and distribution. How can hoteliers keep up?
CEO Talk: Daniel del Olmo, DineEquity.
Industry observers will have noted that restaurant organizations worldwide are facing a more crowded market space and with it comes a plethora of old and new challenges.
Those that restaurant entrepreneurs and larger corporations have struggled with for decades, and that will continue to be 'hot topics' going forward.
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Why Pop-Up Hotels are in Fashion.
Complimentary Should Mean Free.
Tapping into the Hidden Job Market.
Three Steps to Optimize Your Hotel’s Pay-Per-Click Strategy.
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