Did you realiseĀ that on average, the direct hotel price is undercut by an OTA rateĀ one in four times?Ā
This level of undercutting isĀ costing hotels over $1Bn a year*Ā in direct bookings.
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It's time for change
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With your freeĀ access to our brand new whitepaper, youāllĀ learn:
- The most undercut countries, states and cities
- How you measure up nationally and globally
- How Revenue Managers are fighting back
- The top 10 causes of disparity and how to resolve them
Download our free report here.
* Estimate is based on a 1% drop in brand.com conversion whenever an OTA undercuts the hotel by more than $10.