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OTAs Undercutting Hotels – A Billion Dollar Sinkhole.
By Triptease
Friday, 10th March 2017
 

Did you realiseĀ that on average, the direct hotel price is undercut by an OTA rateĀ one in four times?Ā 

This level of undercutting isĀ costing hotels over $1Bn a year*Ā in direct bookings.
Ā 
It's time for change
Ā 
With your freeĀ access to our brand new whitepaper, youā€™llĀ learn:

  • The most undercut countries, states and cities
  • How you measure up nationally and globally
  • How Revenue Managers are fighting back
  • The top 10 causes of disparity and how to resolve them

Download our free report here.

* Estimate is based on a 1% drop in brand.com conversion whenever an OTA undercuts the hotel by more than $10.

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