The Luxury Collection Hotels & Resorts announces a new global advertising campaign, framing its ensemble of iconic hotels and resorts with photography of experiences, destinations and passions of the brand to tell the story of a global explorer and deliver a personal approach to the collection.

This campaign, The Luxury Collection brand's first in three years, visualizes the brand's mantra "Life Is A Collection of Experiences.Let Us Be Your Guide."

The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, is a glittering portfolio of over 75 hotels and resorts in more than 35 countries that offer unique, authentic experiences and evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations.

Conceived by The Luxury Collection brand's marketing team and executed with photographer David Prince and noted prop stylist Jocelyn Beaudoin, the campaign captures unique travel experiences, singular environments and cherished memories that reflect The Luxury Collection brand. There are five executions of the advertisement, based on the design genre of the brand's diverse portfolio as well as the passions of its guests. The exquisite still-life vignettes represent the grandeur, glamour, authenticity and sense of place that guests experience at The Luxury Collection properties, while reinforcing the brand's worldwide positioning as the destination authority.

"The campaign strikes a beautiful balance between our position as the destination authority and our role in enabling travelers to express themselves through the things they find most interesting," said Paul James, Global Brand Leader of The Luxury Collection and St. Regis Hotels & Resorts. "We aimed to create a powerful expression of The Luxury Collection brand while focusing on the genre, location and style that make each property such a uniquely enriching experience."

Prince, the photographer, agreed. "This campaign is about the trigger points that stimulate your emotions and your memories, and the moments that inspire us when we travel," he said. "Conventional ads in this category always try to present the big picture -- your room, your bedding, where you're going to eat. The Luxury Collection ads are about the personal touches that make a hotel great, the elements that resonate and inspire you. It's about the lasting, treasured memories of an experience, which is what the brand's all about."

The concept for the new campaign explores what it means to be The Luxury Collection guest, drawing the viewers into the home of a collector and telling the story of his or her travels. The vignettes feature framed photos, arrayed on beautifully styled credenzas, of the brand's iconic properties around the world including the Hotel Danieli in Venice, Blue Palace Resort & Spa in Elounda, Turnberry Resort in Scotland, Al Maha Desert Resort & Spa in Dubai, The Astor Hotel in China, Tambo del Inka Resort & Spa in Peru and The Chatwal New York in New York City.

One treatment spotlights old-world European hospitality and opulence by placing the snapshots in ornate gilded frames. Another depicts cutting-edge, contemporary urban design by framing the snapshots within strikingly modern shapes. The message: Once-in-a-lifetime experiences and cherished memories await when The Luxury Collection unlocks a destination for guests.

The campaign is confirmed to run in national publications including Departures Magazine, Conde Nast Traveler, ForbesLife, Luxury Travel Advisor, Financial Times and Bentley Magazine in addition to an online media buy with TravelandLeisure.com and the FiveStarAlliance network of travel sites.