Business travellers 'Escape 2 Africa'.
Wednesday, 10th February 2010
Source : Quadriga |  |
European business travellers escape the stresses of working away from home by unwinding with comedies and animated movies.1
Madagascar Escape 2 Africa (Dreamworks Animation/Paramount) was the most watched movie by guests in 2009, with other comedies, including Yes Man (Warner Bros), The Hangover (Warner Bros) and Tropic Thunder (Paramount/Dreamworks), also a popular choice, according to data analysis by hotel technology solutions provider, Quadriga.
 Based on viewings in 200,000 hotel rooms across Europe, Quadriga has compiled a list of the top movies and audio albums requested by hotel guests via its Genesis internet and entertainment platform in 2009. The data analysis also revealed that action movies, Quantum of Solace (MGM) and Angels & Demons (Sony Pictures), were popular with travellers and that Beyonce’s latest album, I am Sasha Fierce, also hit the right note.
Paul Wilson, supply chain and content director at Quadriga, comments: “We predominately work with hotels that target business travellers and offer a wide range of films. These figures just go to show how popular animated films, like Madagascar, are with adults as well as children.”
“Staying away for work can be a stressful experience, so it is essential that hotels can provide an environment which is like a home away from home for its guests. This includes a breadth of content; movies, short programmes and major blockbuster titles; a comfortable ambience and high speed internet and WiFi services. By providing a full spectrum of exciting and relevant in-room entertainment to guests, hotels can ensure they cater for every taste,” continues Wilson.
According to David Bristow, executive director international non-theatrical at United International Pictures (UIP): “We are delighted to see Madagascar Escape 2 Africa topping the list, it’s a great story with a fabulous cast of characters and ultimately that’s what appeals to audiences of all ages.”
Quadriga works with many of the world’s leading hotels and boutique establishments to help them to enhance the guest experience through technology.
The top ten watched movies through Quadriga’s Genesis platform for 2009 are:
1. Madagascar Escape 2 Africa
2. Quantum of Solace
3. Angels & Demons
4. Yes Man
5. Bolt
6. The Hangover
7. Tropic Thunder
8. Monsters Vs. Aliens
9. Kung Fu Panda
10. Bride Wars
The top ten listened to audio albums through Quadriga’s Genesis platform for 2009 are:
1. Beyonce, I Am Sasha Fierce
2. Kings of Leon, Only By The Night
3. Mariah Carey, The Ballads
4. Radio 1’s Live Lounge
5. Pink, Funhouse
6. Michael Jackson, Dangerous
7. Roxette, 20 Greatest Songs
8. Coldplay, Parachutes
9. R&B Love Songs 2008
10. 100 Piano Classics
About Quadriga Worldwide Ltd
Quadriga is the trusted partner to many of the world’s leading hotels, enhancing the guest experience and supporting brands and individual hotels through market-leading technology solutions.
It is committed to re-defining the guest experience by creating new applications based on next generation digital technologies, which are tailored to the needs of individual hotels, to drive additional revenue. With 25 years’ experience and providing services to 400,000 guest rooms Quadriga is uniquely placed to help hotels to continually innovate, differentiate and develop new ways to achieve their business objectives. www.quadriga.com
For more details on the company visit: the Quadriga website or contact Berkeley PR on quadriga@berkeleypr.co.uk or +44 (0)118 988 2992. | 
