Halcyon Jets team Shaq. Thursday, 31st January 2008 Source : Halcyon Jets Holdings, Inc

Pioneering high-growth business strategies for the next generation of private air travel, means initiatives with high profile appearances.

This latest celebrity marketing strategy is to target customers at gatherings of car collectors and enthusiasts.

Halcyon Jets Holdings, Inc. has announced the next initiative in its celebrity-driven branding campaign with a “Team Shaq” appearance of NBA legend Shaquille O’Neal at the upcoming Supercar Weekend exhibition of spectacular automobiles and vintage race cars, scheduled for this weekend in West Palm, Florida.

As part of its ongoing efforts to expand its elite travel services brand, engage customers and increase market share, Halcyon is capitalizing on high profile events such as the Supercar Weekend.

Halcyon will host a VIP reception, highlighted by an appearance by Mr. O’Neal, at the Gramercy Court, on the West Palm Beach waterfront. Mr. O’Neal is the force behind Halcyon’s “Team Shaq” sports and entertainment marketing efforts.

“Our appearance at the Supercar Weekend in West Palm Beach is just the latest step in our aggressive campaign to differentiate Halcyon and position our brand for growth in the expanding on-demand travel industry,” said Jonathan Gilbert, Chief Executive Officer of Halcyon Jets Holdings.

 “As our recent quarter’s preliminary revenue growth has demonstrated, our strategies are successfully building our customer base, and capturing increasing numbers of customers who have experienced Halcyon’s superior luxury service and value in private jet and air travel.”