Stolichnaya opens first Stoli Hotel. Monday, 30th April 2007 Source : Stolichnaya vodka

Adding yet another milestone to their unique history of innovation, Stolichnaya vodka announced the grand opening of the inaugural Stoli Hotel in Los Angeles - with a month-long entertainment space, boasting a cutting-edge design that rivals the world's most fashionable hotels.

Inspired by the Hotel Moskva, the iconic hotel on Stoli(R)'s label, the 10,000 square-foot Stoli(R) Hotel is located in heart of Hollywood and comes complete with all of the amenities one would expect from a luxury hotel.

Invited guests will be greeted by a full-service concierge as they enter the hotel to view the exquisitely designed bar or visit the integrated spa. A series of individually designed guest rooms, inspired by Stoli(R)'s full flavor portfolio, will host a range of events. The elit(TM) Suite, which pays homage to Stoli(R)'s ultra-luxury vodka, Stolichnaya(R) elit(TM), will be open to VIPs only.

The Stoli(R) Hotel, which promises to be the most desirable venue in the city for its month-long stay, has combined glamour, music, film and fashion within a range of authentic, invitation-only events. DJ nights with DJ AM, Samantha Ronson, Kid Millionaire and That 70's Show's Danny Masterson compliment celebrity-filled film premiere after-parties, concerts and magazine parties.

"The Stoli(R) Hotel was conceived by drawing upon the brand's roots," said Adam Rosen, Senior Brand Manager of Stolichnaya(R) vodka. "Each facet of the hotel has been carefully selected to incorporate Stolichnaya(R)'s authentic heritage, while drawing upon the modern day qualities that top metropolitan hotels possess, including a cutting-edge cocktail culture."

The hotel's design draws from the history of opulence and baroque grandeur of the Russian czars, as well as elements from the Russian artistic and political movement, Constructivism, which championed the arts as a vehicle of social change and was characterized by the bold, geometric, industrial structures of the early 20th century.

Simultaneous to the launch of Stoli(R) Hotel, Stoli(R) will introduce stolihotel.com/, which will go live on May 2, 2007, and provide viewers with a virtual tour of the hotel, its many amenities and a calendar of events.

Additionally, Stoli(R) Hotel has partnered with DIFFA: Design Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the United States.

While the Stoli(R) Hotel's inaugural launch will take place in Los Angeles, the hotel is slated to travel to various metropolitan centers across the country, including New York, Chicago and Miami.