Hyatt has signed a management agreement with Pioneer Property Company Limited, a Bangkok-based real estate firm, for a new Hyatt Place hotel to be located in the heart of the Thai capital.

Scheduled to open in 2017, Hyatt Place Bangkok, Sukhumvit will join the recently announced Hyatt Regency Bangkok, Sukhumvit, which is also expected to open in 2017, and Park Hyatt Bangkok, which is expected to open in 2014. The introduction of the Park Hyatt, Hyatt Regency and Hyatt Place brands further reaffirms Hyatt's continued commitment to Thailand. There are currently two Hyatt-branded hotels in Thailand – Grand Hyatt Erawan Bangkok and Hyatt Regency Hua Hin.

Ratnesh Verma, senior vice president, real estate and development, Asia Pacific, Hyatt Hotels and Resorts is joined by Sanya Srisakulchawla, president and CEO of Pioneer Property, at a signing ceremony to announce the first Hyatt Place for the South East Asian region in Bangkok.

"As the capital, principal city and economic center of Thailand, Bangkok is strategically important for both business and leisure travellers and we are grateful to have the opportunity to introduce Hyatt Place to this part of the world," said Ratnesh Verma, senior vice president, real estate and development, Asia Pacific, Hyatt Hotels and Resorts.

"Hyatt Place is a well-recognised and successful brand in the United States, and it is known for delivering a consistent upscale select service experience.  The introduction of the Hyatt Place brand in Bangkok represents an integral stepping-stone in the company's development in this prime market and gives us an opportunity to further strengthen Hyatt's commitment to expanding its brands in markets where guests are increasingly traveling." 

Hyatt Place offers a fresh and friendly stay experience, ideal for the multi-tasking business travellers as well as for leisure travellers and families. Hyatt Place features are based on extensive consumer research and insight into the way the brand's target market lives and travels offering a tailored level of comfort and service.

"As an upscale select service hotel, Hyatt Place Bangkok, Sukhumvit will allow us to appeal to the growing number of domestic and international travellers to Bangkok," said Pravina Srisakulchawla of Pioneer Property Company Limited. "While some visitors come for a holiday, many travel for business and often choose to extend their stay. We wish to appeal to both these groups, and this development confirms our position to do so."

Hyatt Place Bangkok, Sukhumvit will offer 220 guest rooms and seven studio suites. The hotel will feature a Cozy Corner sectional sofa-sleeper, separate workspace, the Hyatt Grand Bed, 42" flat-panel HDTV and the Hyatt Plug Panel media center. Guests will also enjoy an impressive sky pool, fitness center, a multi-cuisine restaurant and bar, and dedicated meeting facilities.

Centrally located on Sukhumvit Road Soi 24, Hyatt Place Bangkok Sukhumvit will be an ideal base for business and leisure travellers, with close proximity to the Emporium shopping mall and easy access to the city's business, entertainment and dining precincts.