Thus far, most of the innovation has taken in the booking space but now the most exciting things are happening in research and pre- and post-trips, said Gregg Brockway, president and co-founder of TripIt, the itinerary management and sharing service aimed at the corporate travel market.

Speaking at the China Travel Distribution Summit in Beijing, Brockway said that in future, travellers will be super-empowered and hyper-demanding and they will be the winner in the new web frontier.

Saying we were getting to the stage of "relevance and radical personalization", he sees a day when web-bots will be "the custodian of all the information I have shared and will share that information with my service providers so that when I arrive at my hotel, they will know that I don't like chocolates but I prefer fruits".

"Web-bots will ensure that I only see the things I like," he said, adding that innovation was happening "that will surprise and delight travellers".

Follow the link below to read the entire article in a new window:

www.webintravel.com//news/pre-and-posttrips-is-where-action-is-right-now_628