Selling Simplicity - Not Just Marketing It. By Ron Ashkenas ~ Harvard Business Publishing Wednesday, 4th November 2009

Have you noticed that more and more companies are marketing "simplicity" as a reason to buy their products or services?

For example, Philips Electronics advertises "Sense and simplicity" while Bank of America promotes "Clear, easy-to-understand products."

Simplicity also is the subtle message that Schwab conveys when it says "Talk to Chuck" and that Fidelity suggests when it says just "Stay on the line."

The reality is that simplicity is highly appealing in a world that is getting more and more complex — where consumers have too many choices, where technology is constantly evolving, and where the political and economic environment is unpredictable.

In the midst of all this instability and change, people want to get back to basics. They want uncomplicated products, straightforward guidance, and things that work quickly and simply the first time, without lots of extra effort.

Read the entire article via the link below in a new window:

http://blogs.harvardbusiness.org/cs/2009/10/selling_simplicity_not_just_ma.html?cm_mmc=npv-_-DAILY_ALERT-_-AWEBER-_-DATE

Ron Ashkenas is a managing partner of Robert H. Schaffer & Associates, a Stamford, Connecticut consulting firm and the author of the forthcoming book Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done