Great Minds Drink Alike. Wynamics Saturday, 10th January 2009

I was recently enjoying a nice glass of red, you know how it is – you arrive home, are hungry but before cooking feel the urge for some grape juice of the fermented kind. You open the bottle, make sure it’s not corked, and pour it into a deep red wine glass.

Let me ask you this. What's more enjoyable than sharing a great bottle with a friend and talking about the experience? And all this while savouring every drop and even getting lost in thoughts, sensations and very good memories - memories about previous bottles, wonderful times with friends around a glass or two or even three.

Have you ever wondered how many bottles of your favourite wine are produced each year? Rest assured that the number varies significantly. Only a few cases of certain, high-end wines are produced. Meanwhile, up to a million cases of other, more consumer-orientated wines hit the supermarket shelves.

And what kinds of people do you think would drink the same wine as you? Do you know them? If you did, would you care? Is this important to know? Absolutely not. But one thing I'm sure of is that when you drink a great bottle, preferably with others, the feeling is good.

You know, picking that certain bottle to share with friends is a great idea coming from a great mind.  Isn’t it great to know that during the same moment as yours, people somewhere around the world do the same thing and are enjoying the same sensation with the same bottle. Doesn't that then also make them a great mind for having made the same excellent choice? In essence, you are being connected with great minds across the globe without even realising it.

Wines know no boundaries in quality, geography or minds. Wine lovers of the world, embrace wines from around the world. Go out and connect in wine and in mind. Be a great mind when you enter the wine store and look at the selection displayed.

Whether you go for the proven track record or turn to a more adventurous tipple, follow your soul and by all means the good advice of your local shop owner. And when you leave the store with that smile on your face, think about the other fine people across the globe that did exactly the same thing at the same time.

Yes, I truly truly believe that great minds drink alike.

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