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 SpotLight ~ the weekly column (Exclusive) Library  (Click title to read article)

The weekly SpotLight highlights the challenges and issues which the global hospitality is facing today seen through the eyes of Sarah Muxlow.

14 Costly Mistakes Businesses Make When Implementing HubSpot.
Marketers (and humans) are always looking for the silver bullet solution that solves all of their problems: Weight loss, vacuum cleaners, or software, we all want a 5-second fix to our problems
Six Tips to Boost Direct Revenue in 2016.
According to Phocuswright, 74% of independent hotel reservations in Europe come from an OTA[i], as such every hotelier’s 2016 new year’s resolutions should include boosting direct revenue for your property
How Hotels Can Take Advantage of Twitter Lists. (Part 2)
In part 1 of this article, hoteliers were shown how Twitter Lists can be beneficial to their hotel; In short, Twitter Lists help you organize your newsfeed and will keep you up-to-date with all the major events happening around your hotel
China's Progress Toward International Competitiveness in Hospitality.
Working toward international competitiveness has become of utmost importance to China as it's hospitality industry continues to boom -This year China's commercial markets such as Beijing and Hong Kong have recorded growth in excess of 20%, ...
SpotLight: Big Brother is watching YOU.
Over recent years we have witnessed the increased use of high-tech security cameras in all sectors of hospitality -When it comes to improving security conditions for both staff and guests alike, no-one can doubt the value of knowing who is ...
Focus on the Chef - Is the heat too hot in the Kitchen?
Like all the best creators; a Chef is an artist who pours his/her heart and soul into work -Knife skills, preparation technics and cooking methods give the essential tools of the trade, by which experimental and passionate cooking can be ex...
The Competition to Cater for Women Business Travellers.
"Female centric" - the buzz words at the heart of the new business women's movement -Currently hospitality is extended to many women by many a hotelier
Streamlining the Front of House with more Technology.
For many hospitality operators being present on the web and installing computers front of house has been a big hurdle, for others it was just another step in using technology to streamline operations
SpotLight: End of year Round-up.
As we take a quick look back over 2006 - we can see the impact of the many changes and developments that have happened within the global hospitality industry this year
Deck the halls with bells and holly - it is the season.
The busy season of festive visitors, Christmas parties and end of year business conferences is upon us
We have ways to make you talk.....
But in hospitality - do we have ways to make you listen ? Is it: "Nobody ever tells me anything around here"? or "I never listen"? According to communication specialists, listening is noted to be one of the most powerful tools of really imp...
Cruising into popularity.
Cruise ship holidays were once only financially available to the wealthy - were one of the few types of holiday options for the retired and an ideal first pick for the newly-weds
Retaining staff.
Today, retaining a good team of employees is a top priority in all types of food service operations
Facing the Front.
Qualities of front office staff have long been described as polite - friendly - responsive - prompt and staff with tidy appearance
Born to learn to lead.
Contrary to past ideas relating to leadership, contemporary thinking is more common than not along the lines that there is no such thing as a Born Leader
Uniforms to enhance.
There's increasing awareness about the need for a trendy and yet comfortable uniform for staff in hotels and restaurants these days
Managing the Event.
Event Management is becoming the hot new job in many sectors of hospitality
India on the rise.
India comes under the spotlight as it is a hospitality market of great appeal and notable growth
BBQ beyond the basics.
Enhancing seasonal cooking or looking to increase the light meals range available beside the pool - hoteliers and restaurateurs are rediscovering and re-inventing the simple BBQ
Heightened Floor design, Customization and New Equipment.
An interview with Embassy Suites HotelWhen assessing which area of any hospitality operation can be improved, guest satisfaction, customer feedback and service usage are primary motivators and indicators
Tapping into the New Romantic Market.
When a hospitality establishment or restaurant puts out a sales message Romantic - it installs an expectation in the guest
SpotLight: The Kitchen and Service Divide.
Whilst the kitchen and service team are united by food and drink and work under the umbrella of the F& B department, there are times when they are defiantly at odds
SpotLight: The Breakfast Shift.
Whilst breakfast is still included, there has been a shift in the early morning rituals and service style
SpotLight: Exclusively Private - the height of escapism.
With more money to spend on leisure, more globe trotting to be done and a greater desire to find a private location, more hotel guests are seeking to escape to locations further a field
SpotLight: The New Trainee - work in rapid progress
Which is better - to train from scratch or to retrain anew? Starting with a blank canvas rather than painting over an incomplete picture appeals to many but lets face it, it is rarely available
It's all about the Bathroom - Big tubs are the new trend.
The style, the cleanliness and the position of the en-suite has become increasingly important as of late -When asked in a recent survey, guests have indicated that their biggest housekeeping concern is the cleanliness of the bath tub and to...
SpotLight: Swiss Hotel Management Schools - Keeping pace with the growing hospitality industry...
According to the World Tourism Organization one new hospitality post is created every minute - qualified supervisory and management personnel with a willingness to gain international experience will literally be global stars
SpotLight: Environmentally sympathetic.
As the line of sand around the world gets thinner and recreational development grows in demand each year, hoteliers are bidding to create the new exclusive haven for guests
SpotLight: Cocktails of Origin.
I had to wonder how many applications were received in response a recent job offer advertising a salary of 100 000$US per year to work as a cocktail consultant
SpotLight: A question of export quality.
The Global Wine cellar offers a satisfying worldwide taste of vintages; the new and the old, expensive and very reasonably priced, bought by the dozen or a rarity
SpotLight: Are women aiming for the top?
Whilst a large percentage of employees working in hospitality - few hold executive positions
SpotLight: How healthy is your Menu?
When deciding what to introduce to this seasons menu, is it hard to neglect the rising numbers of nutritionally savvy customers? The current new wave of healthy eating, means customers are weighing up where to eat, what to eat and how much ...
SpotLight: Intranet in Hospitality – The Benefits of an Efficient Internal Communication System
The technology age has provided the means for sharing knowledge and providing regular up-to-date information ‘in-house'
SpotLight: Retreat into Spa Culture - An interview at "The Dome".
The general clutter of today's world is creating a need for simplicity and peace of mind
SpotLight: Sofitel's European Flare.
An interview with General Manager Mr Neil Scanlan of the Sofitel Brisbane on taking over a great new location
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